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The apparel gain was supported by new product launches in the Sportstyle, Teamsport and Motorsport categories.įootwear and accessories grew at a high single-digit rate.
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Gulden said results were “a little stronger than we had expected.” The gains were led by double-digit growth in both the Americas and Asia-Pacific regions and a high single-digit growth in the EMEA region.īy category, apparel was the main growth driver in the quarter, rising 27 percent. Sales increased 13.9 percent currency-adjusted to €124 billion and 10.7 percent on a reported basis. In the quarter ended September 30, Puma’s net earnings increased 24.8 percent to €77.5 million, or €5.18, a share. Gulden added, “This investment in Performance Basketball and the ‘culture’ around Basketball is a strong commitment to both the performance and the sportstyle business in the North American market.” The son doesn’t.”īut he also said Puma has “some basketball shoes” from the eighties and the seventies, including the Clyde Frazier, that are being brought back to support classics and retro styles in lifestyle offerings.
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He added, ”The father will remember that Puma was in basketball. Puma’s last basketball endorsement contract was in 1998 when Vince Carter was the Toronto Raptors’ rookie sensation. Gulden cautioned it’s still “very early days” for Puma in the company’s re-entry into basketball and noted that the brand has to reintroduce itself to a new crop of basketball footwear buyers. And we feel glad to be back in the basketball business not only because it’s basketball, but it puts the brand into American performance sports again.” Players are happy, and then we will come out with a new version for Halloween, which is at the end of this month. Gulden added, “The reaction in the marketplace has been good. Gulden said marketing activations, assisted by Jay-Z, over the last two months supporting the launch “created a lot of noise, positive reaction in social media and a lot of talk about Puma.” About 10 days ago timed to the NBA season’s start, Puma launched the company’s first new basketball shoe, the Clyde Court Disrupt, and the sell-through as been “very positive.” Puma also named Jay-Z as the company’s creative director for basketball to guide the company’s re-entry into the sport and signed Walt “Clyde” Frazier, the NBA Hall-Of-Famer who was Puma’s most famous basketball ambassador in the seventies, to a lifetime contract. Puma had already signed WNBA star Skylar Diggins-Smith last year. The return has been marked by the signing of seven NBA players including DeMarcus Cousins, Rudy Gay, Kevin Knox, Marvin Bagley III, Terry Rozier, Michael Porter Jr. On a conference call with journalists, Bjørn Gulden, CEO of Puma SE, noted that Puma announced the company’s return to basketball in September. Puma raised the company’s outlook for full-year sales and operating profit as the company reported strong sales growth in the Americas and Asia and indicated the company’s first basketball shoe in 20 years had been well received.